Dover, Delaware — Est. 2025

Your crew should be on jobs.
Not buried in admin.

Delaware field service owners work 60-hour weeks doing $15/hour admin tasks. We fix that. Your crew runs jobs. You run the business.

Get a Free Strategy Call See how it works

30-minute call. No obligation. We’ll show you exactly what to automate first.

Average time saved
8+ hrs
per technician, per week
Setup time
2 weeks
from audit to first automation live
Competitors already doing this
1 in 10
the other 9 are still doing it manually
Month-one ROI
3–5x
typical return on automation investment
$58k
lost every year by a 3-tech HVAC owner spending 15 hours a week on admin work instead of billable jobs
47 hrs
average response time for small business lead follow-up — companies responding in 5 minutes win 100x more jobs
$2,400
average monthly revenue lost to no-shows for a 5-tech field service business without automated confirmations
The process

Simple from day one.

No jargon. No lengthy onboarding. We identify where you're losing time, build the automation, and hand you the keys.

01

Free strategy call

We spend 30 minutes learning your business. Where time is leaking. What's falling through the cracks. What it would mean to get those hours back.

02

We build it for you

No software to learn. No code. We plug into whatever you’re already running — your scheduling app, your CRM, your email. You don’t change a thing.

03

Your team runs faster

From day one, the work gets done — jobs get researched, leads get followed up, reports get compiled. Your team does what they're good at. The rest handles itself.

What we build

Your business runs. You go home.

Every automation we build is custom to your business. These are the most common workflows we tackle for field service companies.

📋

Your techs show up ready

Before every job, your crew already knows the equipment, the fault codes, and what parts to bring. No more figuring it out in the driveway. Fewer return trips. More jobs done right the first time.

Most popular
📞

Stop losing jobs to faster competitors

When a homeowner needs an HVAC repair at 9pm, they call whoever responds first. We make sure that's you — every time, even when you're asleep. Most Dover field service businesses lose 40% of after-hours leads. You won't.

Fast ROI
📊

Know your numbers without the work

Every Monday before coffee, your week is already summarized — jobs done, revenue in, invoices outstanding, techs utilized. No spreadsheet. No Sunday night scramble. Just the information you need to run your week.

Save 4 hrs/week
🔧

Whatever is eating your time — gone

Tell us the task that steals the most hours from your week. We'll build something to handle it. Scheduling, chasing invoices, parts ordering, review requests — if it runs the same way every week, it should run itself.

Bespoke
Industries

Built for the trades.

We specialize in businesses where the work happens on-site, not in an office. Whether it’s HVAC, plumbing, electrical, or contracting — we’ve solved your exact problem before.

❄

HVAC

Handle the summer surge without burning out your team. Stay responsive 24/7 without being on-call 24/7.

🔧

Plumbing

Never miss an emergency call. Never lose a quote. Never chase an invoice more than once.

⚡

Electrical

Your crew shows up informed. Your quotes get followed up. Your Mondays start with a clear picture of the week.

🏗

General contracting

Less time coordinating. More time building. Your admin handles itself.

Results
Real results for
Delaware businesses.
"I used to spend two hours before every job hunting down specs and fault codes. Now it's in my CRM before I even wake up."
Field Service Manager — Dover, DE
Who we are

Built by someone
who gets it.

“Everybody wants to sell you a system. Nobody understands your business.”

Bo spent 15 years in industrial automation — starting as a field technician, working up through project management and business development to COO of a Delaware automation company where he built systems that took fragmented processes and double data entry down to a single form.

He started First State Automation because he'd seen both sides. He knows what it looks like before automation — the missed calls, the manual reports, the hours lost to tasks that shouldn't require a human. And he knows what it looks like after.

FSA exists for trades owners who want to scale without adding overhead. Not a software subscription. Not a consultant who disappears after the kickoff call. A partner who understands your business and builds something that actually gives you time back.

Bo Hollyday — Founder, First State Automation — Dover, Delaware
Bo Hollyday, Founder of First State Automation
Bo Hollyday
Founder — First State Automation
15 Years Industrial Automation
Pricing

Straightforward.
No surprises.

Start with what you need. Grow when you're ready. Every plan includes a free strategy call and 2-week setup. No long-term contracts.

Starter
$750
per month
One core automation, fully built and running in two weeks. The fastest way to see what automation does for your business.
  • 1 custom AI agent
  • CRM integration (Pipedrive or HubSpot)
  • Monthly check-in call
  • Email support
Get started
Most popular
Growth
$1,200
per month
Three automations working together — for businesses ready to grow without adding headcount.
  • 3 custom AI agents
  • Full CRM + scheduling integration
  • Weekly performance report
  • Bi-weekly strategy calls
  • Priority support
Get started
Enterprise
Custom
let's talk
For multi-location businesses or complex operational needs.
  • Unlimited agents
  • Custom integrations
  • Dedicated account manager
  • On-site training available
  • SLA guarantee
Book a call
Locally rooted

Dover-built.
Delaware proud.

We're not a software company selling you a subscription and leaving you to figure it out. We're based in Dover. We know what a Delaware summer does to an HVAC company. We build it, we run it, and we're here when something needs adjusting.

  • Serving Kent, New Castle & Sussex counties
  • On-site visits available throughout Delaware
  • Proud member of the Dover business community
  • Response time under 4 hours — always
📍 Dover, Delaware The First State
Learn

Resources for Delaware
field service businesses.

Free guides and automation explainers built specifically for HVAC, plumbing, and electrical contractors in Delaware.

Guide — 5 min read

5 Things Dover Field Service Businesses Can Automate This Week

Job prep, lead follow-up, review requests, weekly reports, and appointment reminders — all live within two weeks.

Read the guide →
HVAC — 4 min read

Why Dover HVAC Companies Are Losing Leads After Hours — And How to Fix It

Over 40% of service inquiries come in outside business hours. Here's exactly what it's costing you and how to stop it.

Read the guide →
Explainer — 6 min read

What Is an AI Agent — And What Would One Actually Do for My Plumbing Business?

No robots, no jargon. A plain-English explanation of what an AI agent is and the four things it would handle for you this week.

Read the guide →
Free, no obligation

What would you do with 8 extra hours a week?

Book a free 30-minute strategy call. We will show you exactly where your business is losing time and money and what it would look like to get it back. No pitch. No pressure. Just clarity.

Or call us directly. We answer.  —  [email protected]